While we're big believers in marketing through direct mail, at least a few times a year, we know marketing by email can also be very effective for home inspectors, if done correctly.
First things first, every time you market your services to your target audience, the information you send MUST have value. It's not enough to say "hi, here I am, you should hire us for your inspection needs". You need to give them something that they find valuable. Choose a topic that you are knowledgeable in, write a piece about it and send it to your target audience. Some good examples of topics home inspectors may choose would be: Pro and Cons of Energy Efficiency, Dating a Home, Insurance Issues, Basement Dampness, Protecting Your Investment, New Home Warranty, Termites, Radon, Thermography, Electrical, Plumbing, Older homes etc. etc. etc. You get the idea.
You should also include a link to your website and contact information in your marketing piece.
It's helpful to design the piece you write in such a way that your target audience can easily share it with others they feel would benefit. For example, if you are emailing your piece to Realtors, you should let them know it is ok to share the information with their clients. This leverages the value of the information you send out and can result in increased referrals.
You'll want the overall look and feel of your piece to be consistent, polished and professional looking with minimal effort on your part. One of the ways to accomplish this is to use a service that can offer you design templates, help you track your results and easily communicate with as many people as you need to and do it all efficiently.
Here's a link to a company that can help you do this. The best part is you can try the service for the first month for only $1.00. This removes the risk and gives you the opportunity to see the features and benefits of the service. www.marketingforsuccess.aweber.com
Hope you have found this to be useful information you can benefit from.
Your friends at Canspec Home Publishing