Thursday, July 18, 2013

Home Inspectors Need A Website

4 Ways a Website Can Help Your Small Inspection Business

When was the last time you used the Yellow Pages to look up a business? When looking for a home inspection company to hire, most homeowners and realtors search the internet instead, and often judge whether or not to do business with your company based on your website or lack thereof.

If you are a small company, you may doubt the necessity of having a website, but even a simple 3 to 5 page site can help engage and convert interested business prospects. Consider the following benefits of having an online presence for your business.

1.      Potential new clients will be able to learn more about you. A website can be an easily accessible resource where referrals can learn more about your home inspection services. Rather than calling to follow up, leaving voicemails and playing phone tag, potential new clients will be able to simply search your business online.

Make sure to clearly state your name and the inspection services available on your website’s homepage. According to John Zhuang of Web-design and SEO-optimization firm Winning Interactive, a clear description will attract visitors’ attention within 2 to 3 seconds and encourage them to stay on your website longer.
 
2.      Find and connect with new clients. Many home inspection companies rely on word-of-mouth advertising from past clients to book new jobs. A website, however, can help expand your client base to realtors and homeowners searching for inspection services online. Through search engine optimization, your site will appear when a keyword related to your website is searched. 

Once they’ve landed on your website, make sure interested visitors know how to get in touch with you via phone or e-mail. The best place for contact information is the top left or right corner of your home page, according to Entrepreneur.com.  

3.      Making updates on a website is easier and less expensive. Advertising your services with a lawn sign, on your vehicle or through the mail are great ways to gain more exposure. However, updating the text or design of a marketing piece and then paying to print new material can add up. With software like Adobe Contribute, you can make simple edits to your website yourself for a much cheaper cost.  

Ron Wright, founder of business Web design and online marketing firm Accentix, suggests incorporating a regularly-updated blog or connecting in social media feeds to keep content from getting stale.  

4.      Your company will look professional and established, while extending your brand. A website can help your business make a positive first impression by letting visitors know you are stable enough to have a dedicated Web presence. If potential clients’ questions can be answered in an attractive, well-written, easy-to-use website, they are more likely to form a good opinion of your company.  

Customer testimonials will also help potential clients build trust in your brand, so ask those who have had a good experience with your company to write a review for your website. 

In 2013, your home inspection business simply can’t afford to be invisible online. Although a website will require extra time and money to create and maintain, you will soon find that having a good website is well worth the effort!

Sources:


The above article was written by guest blogger, Marie Bumbalough.  Marie Bumbalough is a home improvement content wrangler for Protect Your Home and covers topics from home security to heating and cooling. 

"Happy Inspecting"
Canspec Home Publishing
 

 

36 comments:

  1. Thank you so much for the tips. I will definitely be taking these into account. Thanks again.

    Mia | Building Inspector

    ReplyDelete
  2. So true, websites can make your business known and more marketable and hence, more business.

    house inspection calgary

    ReplyDelete
  3. This comment has been removed by a blog administrator.

    ReplyDelete
  4. Great post! I've been trying to find a quality building inspector. Do you have any suggestions of where I can look? Any insights would be awesome!

    ReplyDelete
  5. Having a website or online presence for an property or house inspection is really needed and play an important role in branding and popularity for a particular inspection agency. I would say it is really hard to survive for a building inspection provider without having a good website or online presence as most of the people search online for the same.

    ReplyDelete
  6. This comment has been removed by a blog administrator.

    ReplyDelete
  7. This comment has been removed by a blog administrator.

    ReplyDelete
  8. This comment has been removed by a blog administrator.

    ReplyDelete
  9. I actually enjoyed reading through this posting.Many thanks.
    Online Marketing dorset

    ReplyDelete
  10. Oh that's great way to improve your small business I like one of most search engine optimization its helpful.

    Home Building Inspection

    ReplyDelete
  11. Nice collection really It’s remarkable,Thank you for the info. Keep it up.


    Reserve Study New Jersey

    ReplyDelete
  12. Having a website or online presence is one of the must have things for house or property inspection providers now days so that people can easily know and reach them.

    ReplyDelete
  13. This comment has been removed by a blog administrator.

    ReplyDelete
  14. Great tips!!! I'm definitely looking forward to more posts like this!

    Inspection Maison

    ReplyDelete
  15. This comment has been removed by a blog administrator.

    ReplyDelete
  16. This comment has been removed by a blog administrator.

    ReplyDelete
  17. This comment has been removed by the author.

    ReplyDelete
  18. This comment has been removed by a blog administrator.

    ReplyDelete
  19. This comment has been removed by a blog administrator.

    ReplyDelete
  20. This comment has been removed by a blog administrator.

    ReplyDelete
  21. I love your blog! It's detail oriented as well as informative. You're right that small business or entrepreneur should build sites for them to get and connect with clients easily. Since most of us are using internet. It's not that hard to build reputation and gain clients more. Thumps up!!!!!! :D

    ReplyDelete
  22. Awesome blog!!! Your article is very informative and deliver the value of having professional website for your business. Thanks for your effort.
    Web Designing Training

    ReplyDelete

  23. Thanks for sharing this valuable information to our vision. You have posted a trust worthy blog keep sharing.
    Fita Chennai Reviews | Web design training in Chennai

    ReplyDelete
  24. Are you looking for Best DOT NET Training in Chennai? Let us know we are ready to serve for your career. FITA is pleased to inform you that; we provides practical training on all the technologies with the MNC exports having more than 5 years of experience in your preferred domain. Get your career with our knowledge.
    DOT NET Training Institutes in Chennai|DOT NET Training Chennai

    ReplyDelete
  25. HTML5 Courses in Chennai

    Hi, Thanks for sharing this valuable blog.I was really impressed by reading this blog. I did HTML5 Training in Chennai at reputed HTML5 Training Institutes in Chennai. This is really useful for me to make a bright future in designing field.

    Best HTML5 Training in Chennai

    ReplyDelete
  26. This is a wonderful informative blog here i had chance to get useful information keep posting...
    JAVA Training in Chennai|JAVA Training Institutes in Chennai

    ReplyDelete
  27. Java Training

    Hi I am Mathews lives in Chennai. I am a technology freak. Recently I did Java Course in Chennai at a leading Java Training Institutes in Chennai. This is really helpful for me to make a bright career in IT industry.

    Java Training in Chennai | Java Training in Velachery

    ReplyDelete
  28. Technology have increased to the core, that before buying a product consumers are not at all hesitating to know about the product and the dealer. So it is the duty of every business owner to deliver an attractive website to their consumers. Thanks for sharing this information anyway. Keep blogging.

    web designing course | web designing course in chennai | JAVA Training in Chennai

    ReplyDelete
  29. I am reading your post from the beginning, it was so interesting to read & I feel thanks to you for posting such a good blog, keep updates regularly.
    Regards,
    Python Training Institutes in Chennai|python training chennai|Angularjs training in chennai|Angularjs training chennai

    ReplyDelete
  30. This is the great piece of content I haven't seen before thanks very much for sharing this in here.
    Hire web designer india

    ReplyDelete
  31. We must contact to a professional building inspectors when we have any doubt related to building. Building Inspections is Very Important for our life also... Great post.

    ReplyDelete
  32. Thanks for your insight for your fantastic posting. I’m glad I have taken the time to see this. home inspection Hamilton

    ReplyDelete