Monday, January 23, 2012

Book More Home Inspections. Have Your Home Inspection Company Stand Out From The Pack!

Our competitor claims almost 80% of inspectors today use an online or electronic type reporting system.  If that's true, that's great news for our home inspector clients!!  The incredible reaction our clients get when they deliver HomeReport™ at the inspection is why over a million dollars in copies have been sold and why clients stay with HomeReport™ year after year!

We've seen a few of our home inspector clients that have left HomeReport™ to go the electronic route and some who have come right back to us!  Those inspectors have told us the main reason they came back was they lost the “WOW” effect HomeReport™ gave them at the home inspection.   These home inspectors also told us that while going the electronic route sounded like it would be the faster reporting route, it actually took more time when they factored in the online work they still needed to do after the inspection!

One of the ways to book more inspections and to grow your home inspection business is to stand out from the crowd.  If it's true 80% aren't delivering a detailed and comprehensive report onsite, one that is more that just a few pages in a flimsy folder, then inspectors that use HomeReport™ already stand out! HomeReport™ clients have no other work to complete when they get home.  When the inspection is over, so is the reporting.   These inspectors also don't leave their clients waiting to hear when their full report is finally ready for download.

Standing out "is" the result you’re after when you are marketing your home inspection services.  If you market the same as other inspectors and do everything the same as 80% of the pack, you can't stand out!  Our HomeReport™ clients make up part of the 20% of inspectors who offer the “Wow” effect at the inspection with a great onsite home inspection report.

It's kind of funny because our competitor must believe that doing the same as the rest of the pack must be a good thing.  If they didn’t believe this, why would they advertise 80% of inspectors do this, therefore, you should too? Reality is, it's doing the opposite of the pack that's going to get you noticed.  It's kind of like stocks, when everyone else is buying, smart investors are selling and when everyone else is selling, smart investors are angling for great buying opportunities.

If you want to book more inspections, take more market share and really see your business rise above the pack of other home inspectors out there, you have to market differently, report differently and deliver differently!   Building a great home inspection business isn't about doing what 80% of inspectors are doing.  It is about standing apart, above the crowd and creating a different experience, one that home buying clients will stand up and take notice of.

On a personal note, after taking a break from the business for a few years to pursue other interests, like trying his hand at house flipping, my husband is retuning to his first love, home inspections.  Well, to be honest, he never really completely took his nose out of the game.  He has and will continue to help support my HomeReport™ clients.  He even set up and continues to act as moderator of our tech talk forum which is an informative and educational resource, exclusive to HomeReport™ users.  This forum helps inspectors connect with other inspectors, get questions answered, offer each other valuable support and industry specific information that is often difficult to obtain on your own.

He'll be stepping out again in the coming weeks after his website is up and marketing material is printed. We are located in a completely different service area than we were when he last built up a single inspector firm to a six inspector firm.  He did that rapidly by taking more and more market share through always delivering the wow effect!  You can be sure he won’t be marketing the same as the other inspectors in this area, nor will he be using an electronic reporting system and handing just a few pages to the clients at the inspection.

There was no thought given towards any other inspection reporting system.  He'll be setting himself apart from the crowd again as he steps out with HomeReport™ from his very first inspection.   I look forward to sharing how it all goes with you as he once again builds an inspection company from scratch.   His last company is still going strong to this day because he sold it to one of the very capable senior inspectors that was on his team.

This time around, He will be in a similar boat to many new home inspectors out there, trying to break into a new service area.  An area where there are already many established home inspectors, most who have been serving this area for many years. 

To ensure he brings the "wow effect", he'll be putting all the marketing tips and suggestions I make in my Home Inspection Marketing For Success CD's to work.  He will implement the strategies on how to successfully market a new inspection company and then continue to market with consistency, just like I teach on the CDs.   This will put him on his way to booking more, and more, inspections and growing a viable home inspection company from scratch.

If you would like to learn more about marketing your home inspection company or wish to check out our report, please visit   You might even be surprised to see some of the celebrity personalities good marketing can reach :) Wishing you success in all that you do, sincerely Sharon Purtill, owner Canspec Home Publishing.


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    1. Before buying a home, first thing to remember is that there is no point wasting time looking at all sorts of properties when you are not sure how much you can even afford. It’s really appreciable and general.

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    2. A big thanks for the efforts you have put into writing this article.
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  2. Standing out from the crowd is the first step for sure, but performing an honest, detailed inspection will always bring in word of mouth referrals.
    Dani- San Diego Home Inspection

  3. This comment has been removed by the author.

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